“It’s been a wild ride for us, but it’s exciting nonetheless,” Pinto said. Meanwhile, the casino’s rebranding has been taking place at an accelerated pace for the past few weeks, with a Jamul Casino sign replacing the Hollywood sign on the building’s exterior, as well as refashioned highway billboards, the introduction of a new logo, the transformation of the players club into the new Sweetwater Rewards program and three of the casino’s amenities being given new, non-Hollywood-centric names.